The Fundamentals of Conversion

Buyers don't become customers over night. In fact, it takes up to 18 months for 80% of marketing leads to convert into paying customers.

During this time, it's important to continue to nurture their relationship with your brand. That's where conversions come in. Every interaction a buyer has with your business is an important step toward your ultimate goal.

In this guide, we underscore the importance of tracking your conversion rates. You'll also get a 6-step process for improving your performance.