Happy Friday and Happy International Haiku Poetry Day to all those who celebrate. Here’s one we wrote for you:

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Best experience

We’re poetry novices but customer experience experts, so while our haikus may need some work, our expertise in customer data remains the best in the biz.

Speaking of the best, here are the best things we’re seeing, thinking about, and doing this April. 

1. One thing to see: I've seen what I needed to see and immediately no.

2. One thing to think about: Data teams spend almost 40% of their time on data preparation and cleaning, while only 19% of their time is spent on actual analysis. Yikes.
   
   We’re here to help. Sign up for our webinar next week to learn how to ditch the grunt work with Segment’s new features, so you can dive deeper into the data that matters, without adding more tech clutter.

3. And one thing to do: Turn small talk into meaningful conversation using AI. Set up a copilot that doesn't just chat, but gets what your users are really saying. Check out how to keep tabs on those interactions and make every chat smarter by building your own here.

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